Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Friday, 9 December 2016

Very wise words.... An Inconvenient Truth About Silicon Valley and Donald Trump

Probably the cleverest thing I have read about Trump so here it is... Not written by me. 

My own thoughts on Trump are not safe to write down....


An Inconvenient Truth About Silicon Valley and Donald Trump

The President-elect’s disruptive platform sounds awfully familiar to the valley’s leaders


I’ve come to believe that Donald Trump makes Silicon Valley’s founders uncomfortable precisely because they all have so much in common. Hear me out. They consider themselves the ultimate disruptors. Trump won the presidency (if not the popular vote) on the promise of being anti-establishment, and changing everything. This ethos has long defined the valley; it’s the idea from which tech’s founders take their sense of identity — and one that still reverberates through garages, startup accelerators, and shared office spaces from Palo Alto to San Francisco. Everything can always be reimagined so that it’s better than it is right now, and the best way to do it is to ignore the current constraints and systems and dream up new ones.
The problem, however, is that many of the valley’s most disruptive ideas have transformed into massive companies that have established themselves in our culture and economy as mainstream. Techies may think of themselves as disruptors, but they’ve emerged as the titans of industry — the kind of established power brokers that don’t take well to the chaos that comes with new disruption. And Trump? He is disruption embodied. Trump reminds them of the gap between their roots, and their current status. (Check out today’s piece on Uber in a Trump era.)
Often, when people set out to take down the establishment, they succeed in creating a more elite and calcified version of it. It’s classic. Earlier this week, I published a story about Peter Thiel’s eponymous fellowship program, which pays young people to forego college in favor of entrepreneurship. Intended to be a meritocratic way to help smart teens learn about entrepreneurship without going into debt, the Thiel Fellowship has become a prestigious entitlement bestowed on already successful young men (and just a few women), many of whom look and sound remarkably similar to Thiel himself. He set out to take down higher education— to prove that a pedigree didn’t have to matter. Instead, he just created an even more elite pedigree, bestowed to an even narrower cast of already established entrepreneurs.
In many ways, the fellowship’s trajectory reflects the recent history of Silicon Valley. Its charter members were renegades and contrarians — people who took issue with the status quo, and who had radical ideas about how to change the future. But their success in pushing those ideas forward came with a price: Those ideas moved the founders who had them from fringe to mainstream. In the United States and the beyond, everyone got a personal computer. Then an AOL account. Then Facebook. Then a smartphone, and on and on. And as technology crossed from nerdland to the center of our economy, the companies that introduced it grew from innovative tiny startups to the titans that now threaten nearly every industry. 
Alphabet, Amazon, Apple, Facebook, and Google are five of the seven largest companies in the world. (Berkshire Hathaway and ExxonMobil are the other two.) In other words, the disruptors have become the establishment.
Which brings me back to Peter Thiel. He has become the de facto ambassador to the valley. He has grown up to become a member of the new establishment, without abandoning his roots. He is a self-made billionaire, having benefitted from the valley’s rise; he wrote Mark Zuckerberg his very first check for Facebook. But he’s also the kind of freethinking contrarian who positions himself as antiestablishment. 
He is always willing to bet against the status quo, to take a swing at the institution. I wrote about the fellowship in part because I wanted to understand Thiel better by learning about the people with whom he surrounds himself. In doing so, I re-read Zero to One, the best-selling book he wrote with Blake Masters on building startups. Even those people who take issue with Peter personally will often step back and acknowledge that it’s a very smart look at what makes valley companies successful.
 My favorite thought that he introduces is one that embraces the power of humans. He writes: 
“Other animals are instinctively driven to build things like dams or honeycombs, but we are the only ones that can invest in new things and better ways of making them.”
In classic Silicon Valley fashion, Thiel made a contrarian bet that the ideas Trump espoused — primarily, that many Americans weren’t being served by the current establishment, and a massive disruption could unleash the change they needed — would be embraced. 
He was right. The danger is that Thiel’s stab at remaking the administration under Trump will turn out as misguided as his attempt to build a program to replace college — instead of introducing the change that will make all of American great again, it will simply make a lot of rich white men (and a few women) even richer and more entrenched than they already are.
VERY VERY WISE WORDS INDEED. 
And sadly probably what's going to happen. The rich will get very quickly richer.

And for a more balanced and even clevererererer view - which is still kinda surprisingly pro trump - check this out. 

Wednesday, 13 August 2014

Just leave me to do my work!

This blog from Seth Godin is so wise for me right now, as I have had myself 'working' on a project now but from the wrong angle.So I put it in entirety without comment so I can remember the lessons from it.

"Just leave me to do my work!"



I need a sales rep (or ten) to do the selling so I can do my work.

And investors to put up the money so I can do my work.

And an accounting staff so I won't have to think about inflows and outflows so I can do my work.

And an admin to process and answer all my email and my paperwork...

And employees who already know what to do so they won't ask me...

And an organization that not only doesn't make me go to meetings, but also instantly understands and adopts my best ideas...

And a coffee boy to bring me an espresso, a police escort so I don't get stuck in traffic and a publicist so every media outlet in the world communicates what I'm working on.

By now, you've probably realized:

This isn't going to happen. Not as completely or as flawlessly as we'd like to hope. We need the leverage that comes from working with other people, but that leverage also means that we're responsible. People who do great work also embrace the fact that this is their work too. It's not merely an interruption or a distraction, it's part of what they do.

There are no monasteries reserved for productive, successful artists who regularly ship inspiring work. 

Our culture responds to instigators and impresarios who figure out how to make a ruckus in a complicated world.

Years ago, you had to work with a quill or a manual typewriter. You needed to wait for the post office and you had no free and highly-leveraged outlet for your work to be seen by others. You had no access to a huge, instant and free library of the work that has come before... and yet, despite all of those missing elements, great work was created.

My guess is that the few people who find themselves isolated with nothing to do but what they believe is their work find a way to distract themselves with something anyway.

And people who have too many distractions to actually do any real work are in that bind because they haven't invested enough time, effort or risk in their organization and their process. 

Yes, there's a sweet spot.

As you obtain leverage, that leverage becomes part of what your work becomes.

We are leaving you to do your work. Go!

Friday, 4 July 2014

Happy 4th of July. Happy #indepenceday to you - whatever it means to you. For me it means....

Today is a great day - it's Independence Day in America.

It's also my last full official day for Justaxi - Manchester's taxi comparison and booking app. 

It's been a great time and an amazing experience, which has taught me a great deal. 

I truly appreciate everything that in just six months this start up has taught me about marketing, about myself and about the wider world around us. 

So it is with this thinking I am going to do something to use my skills in marketing and start my own company, which will  specialise in mobile games and tackle some big ideas for society whilst doing so.  

The plan is to make games which help people become better people. Whatever that means. 


Mia as Elsa in nursery. 
Anyhoo - as I was listening to the words from a song from Frozen this morning (and singing along with my daughter Mia) I realised three things: 

1. Mia is the inspiration for the company / new start. 

As I want her to be great and learn through games. 

And I want her to learn to be independent as well. 

2. Mia is already great. 

She is already becoming a character. 

And I want her relationship with games and technology to be a positive one.... 

Not one which will make her sick or overweight. 

3. That the Frozen sound track rocked. 

And that this song was great too. 


Here are the words to part of it :) 


"It's funny how some distance,


Makes everything seem small.


And the fears that once controlled me, can't get to me at all


It's time to see what I can do,


To test the limits and break through.


No right, no wrong, no rules for me.


I'm free!"

(Listen to the rest here - go on you want to) 


Kinda sums up me for today. So Happy Independence Day to you... 

Whatever it means to you. 

To me it means quite a lot this year. 

Tuesday, 22 October 2013

The selfish cynic

This is taken from Seth Godin's Blog:The selfish cynic


Cynics are hard to disappoint.

Because they imagine the worst in people and situations, reality rarely lets them down.

 Cynicism is a way to rehearse the let-downs the world has in store--before they arrive.

And the cynic chooses this attitude at the expense of the group. Because he can't bear to be disappointed, he shares his rehearsed disappointment with the rest of us, slowing down projects, betting on lousy outcomes and dampening enthusiasm.

Someone betting on the worst outcomes is going to be correct now and then, but that doesn't mean we need to have him on our team. I'd rather work with people brave enough to embrace possible futures at the expense of being disappointed now and then.

Don't expect kudos or respect for being a cynic. It's selfish.

---------

But I am amazed how many people seem to "get employed" to be the company cynic.

And even more people start a business with the same outlook!

Especially when it comes to technology and marketing.

The amount of small business owners who still tell me social media marketing doesn't work and wouldn't work for their business is disappointingly high in this country.  Maybe it's this cynical mindset?

Wednesday, 16 October 2013

SMILE more.

How to get more people loving what you do on Social Media is simple - you just SMILE more.

Smile

  • S – Solve their problems. Offer your knowledge and insights and be helpful with no expectations of making a sale in return
  • M – Make them feel valued. Treat everyone you meet as if they are the most important person in your world at that moment
  • I – inform, educate and entertain with quality content. It could be your free eBook, sharing your knowledge, your blogs, articles from other websites or anything you feel adds value to their social media experience.
  • L – Listen and acknowledge. If you see a post from someone who has achieved something or you have enjoyed reading their blog…tell them. If they’re having a bad day, empathise.
  • E – ENGAGE! Respond to people who comment on your posts or tweet you. Initiate conversations with new people – If you engage with six new people each day, at the end of the year 2,140 will know your business exists who don’t right now. You haven’t had to leave home to meet them either!
If you want more sales from social media, put the needs of your audience ahead of your own. Don’t be someone who only broadcasts how wonderful you are (we take that as a given!)

Go be the person with the big SMILE whose competitors don’t get a look in.

Wednesday, 9 November 2011

Klout's lost Klout

A couple of you might not know what Klout is about: so let me explain.

Klout is / was a way of monitoring social influence online or more importantly online social influence. A greatmarketing idea.

It is one way out of a number of different ways - and a way I was due to be teaching about during Global Entrepreneurship Week.

But about a month or so ago - Klout changed its thinking - and heavily reduced many people's Klout scores - to a wail of protest (simple not listened to)

And at first I thought boo hoo - and poo - to the changes, such is life, so I thought, they own the platform they change the rules - just like Google does whenever it likes.

But much wiser men than I have had the time to look through the changes to Klout and it seems the games has been rigged, and not in a good way. It seems now that the more you act like a BIG brand i.e. those paying for the platform - the more you gain Klout.

Here are the findings.
Wise words from this man here.

http://bundlepost.wordpress.com/2011/11/03/my-klout-experiment-and-the-disturbing-results/

Results from many of his social networking experiments.

I noticed something that is even more disturbing. Based on my reduction in engagement and response to my friends and followers as well as blog comments, you would expect that the rate my score is declining would substantially increase. This did NOT occur. As you see in the image, it maintained the approximately the same level of decrease during the experiment.

Why is that important? It says that according to Klout’s new algorithm, responding and engaging with your friends, followers, fans and Blog “commenters” (which I might add builds relationships and therefore increases opportunity for ROI) has little to do with your influence in the social graph. Disturbing doesn’t even begin to describe my feelings about this discovery.

What’s more, the data in the image shows two additional frightening discoveries that should be pointed out:

1) Amplification Stabilized - Even though I stopped conversing at usual levels, my amplification stopped declining at the previous steady pace since the Klout changes. Seriously? How does that remotely make sense or be in anyway possible? So by not engaging and thanking people, how much I influence them increases? Disturbing to say the least.

2) Network Impact Increase – After a steep immediate decline at the beginning of my experiment, my Network Impact began to show a pattern of slow steady rise.

So while my overall Klout score continued its steady decline, my overall amplification influence and network influence became more stable or even started to rise.

As a previous proponent of Klout and someone that consistently saw their system as one with proper focus, leadership and focus on accurate depiction of the social graph, I am dismayed. As a heavy social media user, consultant and someone that has driven ROI and strategy for many businesses large and small, I am now almost speechless at what I have found.

Based on my experiment, it appears that Klout’s algorithm changes are not focused on improving their social measurement system, but a clueless attempt to prop up larger brands and celebrities anti-social behavior and stifle effective relationship building that leads to ROI for those that do it right. -OR- even worse, tech geeks and scientific formulas that have no real understanding of social media and it’s proper use in business.

Being a social media technology company, you would have thought Klout would have better managed their decision to release this new tech as well as get in front of this story with better answers that made some kind of sense. Instead, they decided to let social media do what it does and react to it, albeit poorly. This entire thing is an incredible example to other brands on how NOT to manage a crisis and to tech companies on how NOT to let your head get too big. Your customers and users should have a lot to say about the game, not just you.

I am not upset at all that my score lost 11+ Points. I am pissed that a company I trusted, upheld and cheered for has fumbled in such a horrific way. The only way Klout could save face with me at this point is to do what Bank of America is doing in the banking sector. Roll back to previous algorithm and make small incremental changes that are accurate and thoughtful.

*note – I did not add or remove any social media platforms during my experiment. I only altered my engagement pattern. Nothing more, nothing less.