Showing posts with label values. Show all posts
Showing posts with label values. Show all posts

Friday, 9 December 2016

Very wise words.... An Inconvenient Truth About Silicon Valley and Donald Trump

Probably the cleverest thing I have read about Trump so here it is... Not written by me. 

My own thoughts on Trump are not safe to write down....


An Inconvenient Truth About Silicon Valley and Donald Trump

The President-elect’s disruptive platform sounds awfully familiar to the valley’s leaders


I’ve come to believe that Donald Trump makes Silicon Valley’s founders uncomfortable precisely because they all have so much in common. Hear me out. They consider themselves the ultimate disruptors. Trump won the presidency (if not the popular vote) on the promise of being anti-establishment, and changing everything. This ethos has long defined the valley; it’s the idea from which tech’s founders take their sense of identity — and one that still reverberates through garages, startup accelerators, and shared office spaces from Palo Alto to San Francisco. Everything can always be reimagined so that it’s better than it is right now, and the best way to do it is to ignore the current constraints and systems and dream up new ones.
The problem, however, is that many of the valley’s most disruptive ideas have transformed into massive companies that have established themselves in our culture and economy as mainstream. Techies may think of themselves as disruptors, but they’ve emerged as the titans of industry — the kind of established power brokers that don’t take well to the chaos that comes with new disruption. And Trump? He is disruption embodied. Trump reminds them of the gap between their roots, and their current status. (Check out today’s piece on Uber in a Trump era.)
Often, when people set out to take down the establishment, they succeed in creating a more elite and calcified version of it. It’s classic. Earlier this week, I published a story about Peter Thiel’s eponymous fellowship program, which pays young people to forego college in favor of entrepreneurship. Intended to be a meritocratic way to help smart teens learn about entrepreneurship without going into debt, the Thiel Fellowship has become a prestigious entitlement bestowed on already successful young men (and just a few women), many of whom look and sound remarkably similar to Thiel himself. He set out to take down higher education— to prove that a pedigree didn’t have to matter. Instead, he just created an even more elite pedigree, bestowed to an even narrower cast of already established entrepreneurs.
In many ways, the fellowship’s trajectory reflects the recent history of Silicon Valley. Its charter members were renegades and contrarians — people who took issue with the status quo, and who had radical ideas about how to change the future. But their success in pushing those ideas forward came with a price: Those ideas moved the founders who had them from fringe to mainstream. In the United States and the beyond, everyone got a personal computer. Then an AOL account. Then Facebook. Then a smartphone, and on and on. And as technology crossed from nerdland to the center of our economy, the companies that introduced it grew from innovative tiny startups to the titans that now threaten nearly every industry. 
Alphabet, Amazon, Apple, Facebook, and Google are five of the seven largest companies in the world. (Berkshire Hathaway and ExxonMobil are the other two.) In other words, the disruptors have become the establishment.
Which brings me back to Peter Thiel. He has become the de facto ambassador to the valley. He has grown up to become a member of the new establishment, without abandoning his roots. He is a self-made billionaire, having benefitted from the valley’s rise; he wrote Mark Zuckerberg his very first check for Facebook. But he’s also the kind of freethinking contrarian who positions himself as antiestablishment. 
He is always willing to bet against the status quo, to take a swing at the institution. I wrote about the fellowship in part because I wanted to understand Thiel better by learning about the people with whom he surrounds himself. In doing so, I re-read Zero to One, the best-selling book he wrote with Blake Masters on building startups. Even those people who take issue with Peter personally will often step back and acknowledge that it’s a very smart look at what makes valley companies successful.
 My favorite thought that he introduces is one that embraces the power of humans. He writes: 
“Other animals are instinctively driven to build things like dams or honeycombs, but we are the only ones that can invest in new things and better ways of making them.”
In classic Silicon Valley fashion, Thiel made a contrarian bet that the ideas Trump espoused — primarily, that many Americans weren’t being served by the current establishment, and a massive disruption could unleash the change they needed — would be embraced. 
He was right. The danger is that Thiel’s stab at remaking the administration under Trump will turn out as misguided as his attempt to build a program to replace college — instead of introducing the change that will make all of American great again, it will simply make a lot of rich white men (and a few women) even richer and more entrenched than they already are.
VERY VERY WISE WORDS INDEED. 
And sadly probably what's going to happen. The rich will get very quickly richer.

And for a more balanced and even clevererererer view - which is still kinda surprisingly pro trump - check this out. 

Friday, 27 June 2014

How could use Disruptive Innovation to advance your thinking and your career?

A really nice blog from 
Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. 

He has worked for Microsoft, Kodak, K2 and Gimmal. Follow him on Twitter @jshuey or on LinkedIn: in/JeffShuey
The blog is all about how could use Disruptive Innovation to advance your thinking and your career?
It's quite funny as without realising it - I have been doing this for years. Now it has a name - I will double my efforts by doing it consciously, see below ... 
"First, let’s think about what Disruptive Innovation (otherwise known as DI) means.
disruptive innovation is an innovation that helps create a newmarket and value network ~via Wikipedia
Using DI thinking can certainly impact long held business models. A few business that have been impacted by Disruptive Innovations are listed below and followed by some of the businesses that stepped in to replace them.
  • Tower Records –> Napster (now Pandora, Spotify, iTunes and many others)
  • Blockbuster –> Netflix, Amazon Prime, etc.
  • Travel Agents / Agencies –> Expedia, Kayak, et al
In the first example the original disruptive innovator, Napster, has already been DI’d by new entrants. Which only proves the point that DI thinking is an effort that never ends. Very much like your career. You need to constantly be on the lookout for a different way to do something.
You could argue that Uber - the DI of the taxi industry is going to be DI'ed by Justaxi - the Manchester cheeky up start / start up. 
However, the same principles can be applied to your Career Development. For example:
  • In education: Instead of 4 years for university –> Consider MOOC’s.
  • (Which is what I did to learn about gamifaction with University of Penn) 
  • Instead of climbing the corporate ladder –> Create your own ladder
  • (Which is what I am going to do with my own mobile games company) 
  • In lieu of solving the same old problems –> Develop new ways of thinking that focus on higher value customer needs
  • (Again my plan for mobile games - that can become gifts for people....) 
First, seek to understand the business you are really in. Make no mistake… a career is a business. It’s the most important business you will ever invest your time and energy into and you’ll be doing it for a long time. So, make the most of it.
To understand your business and to think a little more sideways you should start by asking different questions, experimenting with new models, and looking for different ways to add value in ways that have not been considered.
For example, if you went to school to become an engineer:
  • What are you actually creating?
  • What benefit are you really delivering?
  • Are there different ways you can deliver value to the customer?
These same questions can be applied to almost any career. Whether you studied accounting, drama or zoology.

Seek to Out Innovate Yourself

This may seem like an oxymoron, but when you think about it you need stay ahead of the competition. Where the competition is not necessarily the person in the cube next to you. The competition is yourself. 
You want to do more tomorrow. But, you don’t always need to work longer hours. The old cliché is true here… you want to Work Smarter, Not Harder. When you do your ability to brand yourself as an innovator will be preceded by your ability to think differently, ask tough questions and deliver stellar results."
Wise words Jeff - which is why I popped then up here... 

Monday, 2 June 2014

Here are 17 things the most extraordinary people do every day.

 "We are what we repeatedly do. Excellence is not an act, but a habit." - you know who said that? This quote is always attributed to Aristotle and yet it was never written by Aristotle. This quote is from Will Durant's The Story of Philosophy. But the point is still a jolly good one. Here are 17 more. 
Taken from "17 things the most extraordinary people do every day" by BILL MURPHY JR. who is a journalist, ghostwriter, and entrepreneur.

1. Examine long-term goals.

If you don't know where you want to go, you'll probably never arrive. So, it's crucial to spend a few minutes each day thinking about where you'd like to be one, five or even 20 years from now. Your goals will change, and that's a good thing. But it's easier to act strategically when you've thought about where you want your dreams to lead.
I have done this with my mentor and coach but it is time to get them on the walls of the office. 

2. Examine daily plans.

Whether you've written it down or not, you have a to-do list. Do the tasks you're accomplishing truly contribute to your long-term goals? Nobody is 100 percent productive, and that's OK. But if you're working your tail off each day to become better at something you don't even want to be doing, that's a sign it's time for a change.
Maybe understanding mobile app analytics in depth really isn't for me - has been on my to do list for 3 months now.  Or maybe I should just...

3. Ask for help.

Nobody does anything worthwhile alone, and asking for help, when done correctly, isn't a sign of weakness--it's a sign of respect. People enjoy being reminded that their knowledge and skills have value to others. Just ask politely, respectfully and on the other person's schedule. If the help leads to a positive outcome for you, make sure you express your gratitude.  
Time to re-engage in the community as a start up and not as a consultant me thinks.

4. Engage in mentorship.

Mentorship has two sides, so on any given day, do two things: Engage with a mentor, and also offer mentorship to someone else. Not every interaction has to be profound; that would be exhausting. However, if you take a few minutes, for example, to reply to someone seeking to enter your field, and later ask a more expert friend to help you refine your start up plan.
I will contact Phil J, Garry P, and Al M and help out a friend who wanted helping. 

5. Give yourself a break.

Extraordinary people recognize that they are just that--people. We're only human, and success (however it's defined) is never an overnight thing. Should you hold yourself to high standards? Sure, but every day, give yourself a pass on a few things you did wrong, and for missing a few items on this list. You're looking for a general, rising slope in all things in life--not an uninterrupted (and unrealistic) sprint to the top. 
Tomorrow is my day off with my daughter (as a Tuesday) so I will turn off my phone and turn on the rest. 

6. Write down what happened.

Life is a journey, so keep a journal. You don't need to be a polished writer or even devote a lot of time to this; even a small effort can pay huge dividends (as we'll see in item No. 7, below). A top military leader who was working 16-hour days in a time of crisis wanted to keep a journal. His solution? Every day he wrote a single haiku poem describing what happened that day and how he felt.
I have blogged about this and then never done it - I am going to create an app which reminds me to write one sentence a day. Should be simple enough. 

7. Build your confidence.

Everybody has crises of confidence; everyone has to learn to overcome fear of failure.
The best ways to win are twofold, and we've already covered the groundwork on this list. First, engage with mentors. People who've been through similar challenges and inspire you and show you the way. Second, remember the challenges you've overcome in the past--say, perhaps, the things you wrote about in your journal. You did it then; you can do it now.

My confidence is low about my body image after being on the TV and seeing how large I have got - see picture -  so it's time for a walk out with my daughter and to find somewhere, where I can do yoga. 

8. Give thanks and compliments.

Just as you sometimes have crises of confidence, so does everyone else around you. So, make it a point to compliment others, and to express your appreciation for what they do. If you end each day having sincerely uttered the words, "thank you" to a colleague, friend, family member and even people you only interact in passing, you'll find this habit pays you back tenfold. 
I will drop everyone a text (including family members) for everyone who 'liked' and / or shared that I was on the BBC over the weekend. As the reaction truly shocked me. 

9. Focus on others.

No matter that you do, you will leave a legacy. The question is whether you'll be remembered for something positive or something negative. So, keep in mind during all interactions, that this might be someone's lasting impression of you. If you want to hear a powerful example of this in action, read this story about actor Robert Downey Jr. I won't ruin it for you; just read it.
Just read it - and if I didn't love Robert Downey Jr. or the characters he plays enough - I do now. 

10. Get some physical exercise.

It doesn't have to be much--just a 20- or 30-minute workout each day can improve your outlook and change your life.
Find me the 20 minutes.... Ok I will make 20 minutes. Christ I blog for more than an hour! 

11. Quit something.

Coming up with a great idea isn't the hard part in life. Instead, it's eliminating 99 out of 100 great ideas, so you can focus on the few that really work. The only way to do that is to be willing to give up on things you've tried but aren't paying off--nevermind the sunk costs.
This is the one that has got to me more than the others combined. 
So I quote from the hyperlink. "It's escalation of commitment,when an entrepreneur has invested resources into a new business, they have difficulty letting go even when things go south or another opportunity arises." Today I quit something, handed my notice in emotionally, and tomorrow I am going to do the same with something else. 

12. Check small things.

Extraordinary people learn to delegate effectively. That can be scary, because it requires trust. You can't possibly check everything you've delegated, but you can check some small things, which in turn creates the possibility you'll check everything.
I don't know what to do about this one - which is probably why I am still blogging so much. Ok I will outsource 75% of the new work I have coming in. 
 

13. Laugh--especially at yourself.

Comedy is the flipside of tragedy. For all the passion with which they pursue their goals, truly extraordinary people keep perspective by recognizing that a well-led life is full of humor. Thus, the most important jokes you'll ever tell are the ones about yourself, even your failures. As H.G. Wells (the writer who gave us War of the Worlds, among many other works) put it, "The crisis of today is the joke of tomorrow."
Time to watch some comedy again - perhaps even listen to The Milk Run again - good stuff - a bit dark.

14. Sleep.

I will nap with Mia around 2 - 4pm - as been up all night blogging away....

15. Continue your education.
Lifelong learning is one of the keys to success. As my colleague Geoffrey James wrote, "[Approach] lifelong learning with a sense of fun that adds pleasure and energy to the tasks at hand. It means expanding your principles and practices so that they serve a greater purpose."
I have signed up for many coding courses.... in an attempt to... 

16. Cultivate outside interests.

All work and no play makes ... well, you know the rest. Let your mind wander every day, and feed it heartily. And, when you've stumbled upon something truly fantastic and worth telling others about...
 Wednesday

17. Share something great.

Did you hear the one about the SEO writer who walked into a bar ["best bars," "taverns" "pubs" "B&B joint," "where should I go tonight?"] (If you laughed, credit this great PR person; if you groaned, blame me.) Seriously, extraordinary people always have something to share, and something truly interesting to talk about--a joke, a story, a bit of good news. Follow their lead.
I share every day - tomorrow I will share some more :)  Perhaps you will share the original of this too?

The Power of Small. Bored at work, tired of your boss, want to do something amazing. Start your own business ... new research shows us even more reasons why.

 As I think about entering self employment again - some interesting stats - in case you are thinking it too... 

The Power of Small seeks to examine the large growth in the number of micro businesses, and what this phenomenon might mean for all of us. 

Here are 10 key take-aways from the first report from the RSA and Etsy.

#1 – Self-employment is rising at a remarkable pace

The UK is experiencing a boom in self-employment. the number of people who work for themselves is up by 30 per cent since 2000, meaning that 1 in 7 of the workforce is now self-employed. If these trends continue, the number of people who work for themselves will soon outnumber the public sector workforce (we estimate this could happen sometime around 2018).

Growth in self-employment versus employment

#2 – Different types of people are turning to self-employment

The number of women in self-employment has grown at around twice the rate as men over recent years. Older people, too, are increasingly turning to self-employment. There has been a 140 per cent increase in the number of over 65s running their own business since 2000. 
Growth in self-employment by gender

#3 – Self-employment is becoming more important as a form of work outside of London

Self-employment by region

#4 – There are 3 myths about the growth in self-employment that are distorting public opinion

The first being that most of the newly self-employed are there through no choice of their own. While levels of unemployment and self-employment are positively linked, this is only one part of the story.
A second myth is that most of the newly self-employed are low-skilled odd-jobbers scratching around for work. But look closer at the data and we see that the biggest increases in self-employment since 2008 have actually been in professional occupations (one of the highest skilled groups).
Finally, there is the myth that the boom we are witnessing is a cyclical blip. The growth in self-employment can’t go on forever of course, but the ‘cyclical blip’ thesis ignores the fact that self-employment had been increasing long before the recession began in 2008 (see the first graph above).
Reasons for becoming self-employed

#5 – There are deeper shifts occurring in our economy and society that are driving this trend

A gradual shift from ‘materialist’ to ‘post-materialist’ values means that greater numbers of people now prize the freedom and meaning that comes with self-employment. Moreover, the emergence of new technologies – which we often take for granted – have sent the cost of doing business into free-fall.
ingredients behind the boom

#6 – The self-employed are an incredibly heterogeneous group

So they used the data from the survey with Populus to segment the self-employed community into six tribes.
Segmentation in colour 
#7 – The self-employed are materially worse off than people in jobs (by about £74 a week)

The full-time self-employed earn around 20 per cent less than their counterparts in conventional jobs, and their earnings have also been falling – down by around 10 per cent in real terms since the turn of the century. Moreover, we know from data collected by the ONS that the self-employed work longer hours – twice the number spend over 50 hours a week at work as employees. And on top of this is the problem of isolation, with close to 40 per cent of our survey respondents agreeing that working for themselves leaves them feeling disconnected from the wider world.

#8 – But the self-employed appear to be more content at work and happier overall in their lives.

Work satisfacton of the self-employed

#9 – The rise in self-employment may indicate a new ‘creative compromise’ at work

Of those polled in our survey, 82 percent said the work they do is more meaningful than that found in a typical job, and 87 percent that they have more freedom to do the things they want.
Practical benefits of self-employment

This finding indicates that many of the self-employed see the work they do as an end in itself and an inherently enjoyable activity (a concept that – believe it or not – is still foreign to large parts of society).

#10 – It’s time we learned to live with self-employment

If this report tells us anything it is that high levels of self-employment are here to say, and that most of those who work for themselves (including the newly self-employed) actually enjoy what they do, despite the financial drawbacks.

Which sounds about where I am right now - I think it is time to relaunch EnterMobile.

Friday, 30 May 2014

When is your start up no longer a start up - when "It’s a f*cking startup" and it shouldn't be...

A great blog talking about start ups and what it really means to NOT be a start up anymore. The whole piece is here. 
Something that we look at Justaxi - Manchester's best taxi comparison and booking app - is how long as an idea we have been running for and when we should pivot. When we should call time on our idea and change it - or when we have enough traction for NOT being a start up anymore. 
It is funny that perhaps this is something "Americans" need to look at as well as "After $336 million in VC funding, reaching a valuation of $1 billion and a staff of 700 employees, how did Jason Goldberg describe his troubled company Fab last month?
It’s a f*cking startup.
In a public memo, now deleted from his blog but preserved in angry amber by the snarkers at Valleywag, he sprinkled the f-word around more liberally than a Tarantino character and hammered out the message that despite it all, the company was still a startup.
Today, Fab is making more layoffs and will be down to 200 employees.

The black hole

There’s a point at which the word “startup” becomes a crutch.
That’s arguably what has happened with Fab. Starting out as a gay social network before metamorphosing into a flash deals site then into a more traditional style-orientated online retailer, the amount of money, time and people poured into what now looks like a black hole would be shocking to any sector besides the startup world.
At his previous startup, Jobster, Goldberg managed to burn through $48m in VC funding. So far it seems Fab’s greatest success is to chew up even larger piles of other people’s money.

Fab culture

The reason I’m picking on Fab in particular is that it illustrates a problem with the world “startup” and the culture that comes along with it in forty foot high neon letters.
Even after all that investment and ramping up Fab to hundreds of employees, Goldberg was still clutching on to the notion that it was somehow early days, as if defining your business as a startup and not a grown up company is a kind of cheat code for avoiding the inevitable.
No amount of kooky soft furnishings and free food can make employees feel better about the dawning reality that jobs are going and money isn’t coming.

Just a phase

The idea that it’s fine to take your time working out how to make money as long as you can hustle up enough venture funding was further strengthened by the announcement earlier this month that Quora is joining the latest batch of Y-Combinator companies.
The five-year-old Q+A site has raised over $141 million – $80 million of that this year – but is joining the accelerator, normally a berth for early stage firms, as “an experiment”.
To at least some of those investors who’ve put tens of millions into Adam D’Angelo’s baby the move must have been more than a little worrying. Quora has said it wants to “remain independent forever” but what about a return on investment?
At some point, a company has to grow up. Its time as a startup should be a productive phase not a way of life.
Of course keeping the best parts of the startup mindset is important – flexibility in roles, optimism, quick decision making – and corporations spend millions trying to suddenly inject those qualities into their hidebound, siloed organisations.
But you have to grow beyond that.
There would be fewer job losses and less wasted investment capital if more founders were focused on building businesses that left the startup label behind than clutching on to it as a safety blanket. Fab is not a startup, it’s a business that’s failing.

Mic Wright is the founder and CEO of The XX Corporation, a new kind of media company. He was previously Chief Tech Blogger at The Daily Telegraph, held staff roles at Stuff and Q Magazine and has written for almost every British national newspaper. He currently lives in Dublin and tweets at @brokenbottleboy.
Read Mic's column every week at Tech City News.

This post originally appeared on Tech City News, VentureBeat's editorial partner in London.

Thursday, 22 May 2014

11 Signs That a Company Has a Serious Culture Problem

As I start to look for a couple more things to do...

Perhaps even for one company to work for.... I loved this article about BAD culture.

And I smile to myself and hope to heck that I remember my mistakes of the past. Please if you are looking for a new job or a new role listen to these top ten things to look for... as the author Shane Atchison rightly says "No one of them, by itself, should turn you off. But if you see, say, five of them, you know you have a problem on your hands."

Funnily enough if I had known this before my last two interviews I would not have worked for the clients :)

Here they are:

1. They make a big deal out of the Ping-Pong table. Having a Ping-Pong table is fine; bragging about one is not. Why? The corporate world has somehow equated owning one with having a fun loving-culture. If your potential employers emphasize theirs, it may be a sign they’re checking off boxes rather than giving their employees what they really want.

2. The place is a dump. Whenever I walk into an office, I look along sightlines. If I see boxes sitting in the aisles and chairs piled up in meeting rooms, I know no one cares about the place. And there is probably a good reason why.

3. Only the leaders have offices. We’re always leery of a place where everyone has a cube except for the bosses. That usually indicates a hierarchical structure in which management and employees are at odds.

4. No one talks about culture. Companies should try to sell you on their culture. If the person interviewing you only wants to talk about your qualifications, ask yourself what she’s not telling you about the work environment.

5. Leadership demonstrates bad culture. Culture always flows from the top. You may not have a chance to meet senior management, but you can probably track down a video of them. Your initial reaction may speak volumes about how much you’ll enjoy working at the company.

6. Your interviewer talks about excellence. Every organization strives to succeed. That’s a given. A company that emphasizes excellence may also hold its employees to unachievable standards. Rather than focusing on your job, you’ll be worrying about your job.

7. It just seems weird. A happy workplace should hum. Some people should be up, moving around, and talking to one another. They should not seem bored or stressed. So take a look around, and ask yourself if the average person seems happy or not.

8. The company values are posted on the wall. If you see this, don’t bother with the interview. Simply find the nearest exit and walk through it.

9. It’s five o’clock, and everyone is buried in work. If you can, schedule your interview late. Five o’clock gives you a great opportunity to see how a company manages the work-life balance. A few people working late are fine, but some should be heading home.


10. People talk in hush tones in different languages. 
Apparently for no reason. As this is, in my mind, simply rude. If you can speak English once you can do it again. Or at least say why you are not... This doesn't come from anywhere racist or imperialistic (i.e. everyone should speak English) it is a personal communication issue i.e. surely everyone needs to know what people are saying? Communication is key especially in small teams where isolated people is not an option.

11. If they ask you if you have a question, ask this: “How much time do you spend with your coworkers after 5 p.m., and doing what?” Good answers include having a beer and playing softball. Bad answers include anything to do with work, unless it happens only occasionally.

I asked this one in the last place I worked - they told me most people work and go home. I tried to change this and tried to get people to stay behind on a Friday afternoon - it only happened three times and twice I bought the beers from the store. Which speaks volumes about the management I thought.  

A lot of people would say that work should be a place for work and that these days any job is a good one.
Agreed. Obviously you should get the job you can if you’re having trouble finding one.

But if you have a choice of employers, try for one with a good culture. You’ll be happier, and your career will thank you. In fact, the only downside to a good culture is that you’ll never become famous for ranting about your boss on Twitter. Then again, that 15 minutes is probably best left to someone else.

Note to self - stop ranting about ex bosses on twitter *I am kidding.

Monday, 19 May 2014

13 reasons why people buy and a bonus inside from Seth as well.

Two great blogs that join together to form a rather lovely whole. One from new boy - and the other from legend - Seth Godin.

We will start with the new boy - who makes a great point (or 12 points) about why people buy. Reminding us that... we shouldn't "make the mistake of believing it’s rationale we rely on to make decisions. Louis Vuitton doesn’t create data sheets for their $1,000 handbags. They create completely irrational pulses of leathery lust for a logo that says “luxury.”

Here are 12 desires you need to use to trip buyers’ triggers.

1. Control

We want to be in control of our relationships, health, finances, jobs, pets, toys, environments — and everything else that matters to us. What don’t you want more control of?

We’ll fight like hell to avoid surrendering control. This is why we fear change. However, as marketers, we aim to affect change. Consider the all-powerful control button when you write content of any kind. Promise to put the reader in control of his or her destiny. Provide choices and options for getting in and getting out.

2. Belonging

Want to fit in? Welcome to the club. Marketers must heed the human need to belong. We are social animals looking to connect. We long to put our trust in others. We want to share our experiences. We need validation.

The words you choose should assure readers they’re in the right place. Make it clear they’re amongst others with similar challenges. Make your readers comfortable. Give ’em some group therapy.

3. Time

Our most precious asset is limited. You might be capable of saving your customers a variety of things, but you’ll never top time.

Respect your reader’s time by getting to the point. Respect how your customers value their time by offering ways to use it wisely. Assure them what you have to say or offer is worth their time. Preview time commitments by revealing how much time something will take. In every possible way, put time on your side.

4. Love

As you know, sex sells. Love trumps it though. It lasts longer and means more. It’s fragile. Powerful. Priceless. A long list of adjectives could go here.

“… And in the end, the love you take is equal to the love you make.” ~ Lennon and McCartney
Ain’t it the truth? Spread some love with the words you write. Help people find it and keep it. I wish I could tell you exactly how it’s done. I can’t. Your best bet is to do it any way you know how.

5. Achievement

We’re competitive beasts forever fixated on scaling higher heights.

Philosophical types often say it’s the journey, not the destination that matters most. Psychological types will call bullshit on that one. Sorry philosophers — in marketing, psychology wins.

Tap into the individual’s quest for achievement. Define it how you like… victory, money, power, sway. The achievements will vary. The human desire to achieve will not.

(This is fully behind the psychology of gamifaction - mini victories and achievements which I love.)

6. Discovery

“Dead” is the best way to describe someone who no longer has an appetite for discovery? The joy of finding new things is absolutely universal.

Think about how much pleasure you get from discovering the latest, greatest product, or story, or movie, or album — or anything that floats your boat. Why? You want to be the wise one to spread the gospel.

Tap into this desire. Present a new idea, a new twist, even a new application for an old product. Deliver your message with a touch of the unexpected and you’ll produce a message destined to be shared.

7. Fun

How dull would life be without fun? In a world of predictability and repetitiveness, our lust for fun is undeniably powerful.

Can you offer your prospects a break from the same-old-same-old? You should and you must.
Inject your marketing with a sense of escape. Be funny. Promise stress-relief. Add a gaming element (often called “gamification” see above...) to whatever you can.

Give your prospects something to play with and they will play along.

8. Influence

Influence is positively intoxicating.
Draw people in with possibilities to be more influential. Promise to give them the tools: expertise, reach, charisma, attention and recognition.

9. Knowledge

We all want to become smarter and have the knowledge others seek. You got into this article to tap into my knowledge and you made is this far because you’re learning (I hope).

Craft your sales and marketing messages with this angle in mind. Be a teacher. Be a student. Be generous with your experience. When it comes to writing headlines, you simply can’t outperform the powerful pull of knowledge.

10. Peace

How are you feeling? Are you at one with the world and experiencing the bliss that comes with complete peace of mind? I didn’t think so. Maybe we can’t have perfect peace, but that doesn’t stop us from wanting it.

I don’t want to encourage you to promise what you can’t deliver, but almost any solution can provide baby steps toward some sort of solace. Try to help your prospects smooth their seas.

11. Creativity

Maybe it’s the opinion of a “creative,” but I say creativity doesn’t make the hot button hall of fame the way it should. I believe even the world’s most hopelessly left-brained soul is attracted to the notion of expanding their creativity.
And what is creativity? You can be endlessly creative with your definition. Creativity need not be inventing a global game-changer or paving an amazing new path. Creativity can simply be creating something. Think about the perceived limitations of your audience and suggest ideas for busting a barrier, whatever that barrier may be.

12. Satisfaction

sat·is·fac·tion — noun — The fulfillment or gratification of a desire, need, or appetite.
Is this one too easy or obvious? Who cares? Until your target market is done imagining a better life, you’re in the dream fulfillment business.

And as is tradition I add one myself... Which is Nostalgia.

13. Nostalgia

Well I didn't think of it myself but it is the essence of my favourite quote from Mad Men.

"Technology is a glittering lure. But there's the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product. My first job, I was in-house at a fur company, with this old pro copywriter. Greek, named Teddy. And Teddy told me the most important idea in advertising is "new". Creates an itch. You simply put your product in there as a kind of... calamine lotion.

But he also talked about a deeper bond with the product: nostalgia. It's delicate... but potent.

Teddy told me that in Greek, "nostalgia" literally means, "the pain from an old wound". It's a twinge in your heart, far more powerful than memory alone."

As the world becomes more and more techie - and we try to hold on (and become older as a demographic) so Nostalgia (or retro) thinking will become more and more powerful.

Anyhoo - here is something else from Seth this time which is lovely. It sits in a place on top of all the 12 or 13 reasons above...

The benefit of the doubt

 

Wouldn't it be nice if your work stood on its own?

That design, that bit of writing, that piece of craft--what if what you did was judged solely on the merits, if the people engaging with your work saw it for precisely what it was...

Or consider the doctor, able to heal people merely by providing precisely the right treatment on just the right day.

Or the lawyer, winning the case because she presented the most cogent, rational argument.

Doesn't work that way.

The crowd likes the songs from the singer they came to hear, not the unknown opening act. The patient responds to medicine when he believes in the doctor who prescribes it. The client is far more likely to applaud your work if he's already put down a big, non-refundable deposit.

A huge part of making our work more effective is creating the environment where we will be given the benefit of the doubt.

Often, creating this environment is at least as important as the work itself.

The benefit to both sides is huge.

Doubt is the project killer, and investing in diminishing that doubt is time well spent.

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So now you know this - how will this change what you do today? 

Friday, 9 May 2014

13 Ways Launching A Start-up is Like Having A Baby and 4 more...

A lovely post from Holly Hamann - with some great points - to which I add a view more... The absurd number of ways that running a start-up is like having a baby. 

Here are her top thirteen:
  1. The idea to have a baby, or quit your job to launch a start-up during a recession, usually has something to do with tequila.
  2. Nausea is the first sign that you are pregnant or have agreed to join a start-up.
  3. The vomiting eventually stops in the 2nd trimester, or when you release your beta version, whichever comes first.
  4. You are for sure pregnant (or are a co-founder in a start-up) when your partner now owns half of everything that gets produced.
  5. You will be sleep-deprived until the baby is sleeping thru the night or you’ve hired someone to handle customer support, whichever comes first.
  6. The average birth costs about $50,000 depending on your health insurance policy and PR agency fees.
  7. You’ll resist the urge to rip a total stranger’s kidney out thru their left nostril when they tell you your baby is ugly or that your interface doesn’t conform to the latest UI/UX standards. Even if they’re right.
  8. It is inevitable that your baby will make a mistake that lands you above the fold on your industry's most popular publication and gets virally propagated across every social network. You will be subject to much public humiliation and embarrassment until another start-up makes a bigger blunder.
  9. Plan to fork over an allowance and expect nothing in return. Somewhere between $10 to $100,000 per month, depending on the economy and the cost of a movie-sized box of Milk Duds.
  10. Expect to be infinitely patient as your baby (and start-up) experiments with its identity and then eventually grows up to be something far removed from what you originally planned.
  11. You will spend the next 10 years teaching your baby, and your start-up, how to earn money on its own.
  12. You will instantly forget how much pain you went thru the moment your baby is acquired by a search engine giant for $230 million dollars. 
  13. Despite being broke, exhausted, aged, and divorced, you will decide to do it all over again.
Here are mine: 

1. I had my first baby / start up when I was 17 - which is probably a little too early.
2. Some people have them as soon as the leave university with people they met at university. 
3. Having three partners when making a baby / start up is always trickier and less fun than it sounds. 
4. And a very controversial one - and probably where the simile breaks down like it does for Holly on number 12... I have adopted two start ups but in the end the most successful ones were ones I gave birth to. But perhaps not the ones I loved the most (very controversial as I am adopted.) 
5. Once you have had one, you are pretty much hooked and your life never goes back to 'normal' and you wonder what does everyone else do with all that spare time ;) 

And 15 more that are much cooler than my 5 but some are similar ... by Neil MacGregor

1. They keep you up at night
2. Kiss your time-off goodbye
3. Someone always has to do the dirty work
4. You regularly find yourself up to your elbows in shit
5. You better love your cofounder(s)
6. They are lots of fun
7. They start in moments of passion and foolishness
8. You spend more time than you’d like to admit wondering if they were a good idea.
9. Everyone has opinions on how to run them
10. You’re bound to screw up the first one
11. The more you have, the easier it gets
12. They are much more expensive then you’d expect
13. They grow and hopefully won’t need you anymore
14. You celebrate the little achievements while focusing on the outcome.
And like my dad always says…
15. Just when you can’t stand it anymore, they change.