Showing posts with label mobile marketing. marketing. Show all posts
Showing posts with label mobile marketing. marketing. Show all posts

Friday, 9 December 2016

Very wise words.... An Inconvenient Truth About Silicon Valley and Donald Trump

Probably the cleverest thing I have read about Trump so here it is... Not written by me. 

My own thoughts on Trump are not safe to write down....


An Inconvenient Truth About Silicon Valley and Donald Trump

The President-elect’s disruptive platform sounds awfully familiar to the valley’s leaders


I’ve come to believe that Donald Trump makes Silicon Valley’s founders uncomfortable precisely because they all have so much in common. Hear me out. They consider themselves the ultimate disruptors. Trump won the presidency (if not the popular vote) on the promise of being anti-establishment, and changing everything. This ethos has long defined the valley; it’s the idea from which tech’s founders take their sense of identity — and one that still reverberates through garages, startup accelerators, and shared office spaces from Palo Alto to San Francisco. Everything can always be reimagined so that it’s better than it is right now, and the best way to do it is to ignore the current constraints and systems and dream up new ones.
The problem, however, is that many of the valley’s most disruptive ideas have transformed into massive companies that have established themselves in our culture and economy as mainstream. Techies may think of themselves as disruptors, but they’ve emerged as the titans of industry — the kind of established power brokers that don’t take well to the chaos that comes with new disruption. And Trump? He is disruption embodied. Trump reminds them of the gap between their roots, and their current status. (Check out today’s piece on Uber in a Trump era.)
Often, when people set out to take down the establishment, they succeed in creating a more elite and calcified version of it. It’s classic. Earlier this week, I published a story about Peter Thiel’s eponymous fellowship program, which pays young people to forego college in favor of entrepreneurship. Intended to be a meritocratic way to help smart teens learn about entrepreneurship without going into debt, the Thiel Fellowship has become a prestigious entitlement bestowed on already successful young men (and just a few women), many of whom look and sound remarkably similar to Thiel himself. He set out to take down higher education— to prove that a pedigree didn’t have to matter. Instead, he just created an even more elite pedigree, bestowed to an even narrower cast of already established entrepreneurs.
In many ways, the fellowship’s trajectory reflects the recent history of Silicon Valley. Its charter members were renegades and contrarians — people who took issue with the status quo, and who had radical ideas about how to change the future. But their success in pushing those ideas forward came with a price: Those ideas moved the founders who had them from fringe to mainstream. In the United States and the beyond, everyone got a personal computer. Then an AOL account. Then Facebook. Then a smartphone, and on and on. And as technology crossed from nerdland to the center of our economy, the companies that introduced it grew from innovative tiny startups to the titans that now threaten nearly every industry. 
Alphabet, Amazon, Apple, Facebook, and Google are five of the seven largest companies in the world. (Berkshire Hathaway and ExxonMobil are the other two.) In other words, the disruptors have become the establishment.
Which brings me back to Peter Thiel. He has become the de facto ambassador to the valley. He has grown up to become a member of the new establishment, without abandoning his roots. He is a self-made billionaire, having benefitted from the valley’s rise; he wrote Mark Zuckerberg his very first check for Facebook. But he’s also the kind of freethinking contrarian who positions himself as antiestablishment. 
He is always willing to bet against the status quo, to take a swing at the institution. I wrote about the fellowship in part because I wanted to understand Thiel better by learning about the people with whom he surrounds himself. In doing so, I re-read Zero to One, the best-selling book he wrote with Blake Masters on building startups. Even those people who take issue with Peter personally will often step back and acknowledge that it’s a very smart look at what makes valley companies successful.
 My favorite thought that he introduces is one that embraces the power of humans. He writes: 
“Other animals are instinctively driven to build things like dams or honeycombs, but we are the only ones that can invest in new things and better ways of making them.”
In classic Silicon Valley fashion, Thiel made a contrarian bet that the ideas Trump espoused — primarily, that many Americans weren’t being served by the current establishment, and a massive disruption could unleash the change they needed — would be embraced. 
He was right. The danger is that Thiel’s stab at remaking the administration under Trump will turn out as misguided as his attempt to build a program to replace college — instead of introducing the change that will make all of American great again, it will simply make a lot of rich white men (and a few women) even richer and more entrenched than they already are.
VERY VERY WISE WORDS INDEED. 
And sadly probably what's going to happen. The rich will get very quickly richer.

And for a more balanced and even clevererererer view - which is still kinda surprisingly pro trump - check this out. 

Friday, 4 July 2014

Happy 4th of July. Happy #indepenceday to you - whatever it means to you. For me it means....

Today is a great day - it's Independence Day in America.

It's also my last full official day for Justaxi - Manchester's taxi comparison and booking app. 

It's been a great time and an amazing experience, which has taught me a great deal. 

I truly appreciate everything that in just six months this start up has taught me about marketing, about myself and about the wider world around us. 

So it is with this thinking I am going to do something to use my skills in marketing and start my own company, which will  specialise in mobile games and tackle some big ideas for society whilst doing so.  

The plan is to make games which help people become better people. Whatever that means. 


Mia as Elsa in nursery. 
Anyhoo - as I was listening to the words from a song from Frozen this morning (and singing along with my daughter Mia) I realised three things: 

1. Mia is the inspiration for the company / new start. 

As I want her to be great and learn through games. 

And I want her to learn to be independent as well. 

2. Mia is already great. 

She is already becoming a character. 

And I want her relationship with games and technology to be a positive one.... 

Not one which will make her sick or overweight. 

3. That the Frozen sound track rocked. 

And that this song was great too. 


Here are the words to part of it :) 


"It's funny how some distance,


Makes everything seem small.


And the fears that once controlled me, can't get to me at all


It's time to see what I can do,


To test the limits and break through.


No right, no wrong, no rules for me.


I'm free!"

(Listen to the rest here - go on you want to) 


Kinda sums up me for today. So Happy Independence Day to you... 

Whatever it means to you. 

To me it means quite a lot this year. 

Tuesday, 4 February 2014

Do you love your customers?

At Justaxi - the taxi comparison app for Manchester - we love our customers. 

We know we do and we plan to tell them this week coming up to Valentine's day. 

We also are asking them more and more about why they might love us back. but Seth Godin here has a good point about 'loving your customers....' 

There are two ways people think about this:
  • We love our customers because they pay us money. (Inherent here is customers = money = love.)
  • We love our customers, and sometimes there's a transaction.
The second is very different indeed from the first.
In the first case, customers are the means to an end, profit. In the second, the organization exists to serve customers, and profit is both an enabler and a possible side effect.
It's easy to argue that without compensation, there can be no service. Taking that to an extreme, though, working to maximize the short-term value of each transaction rarely scales. If you hoard information, for example, today your prospects will simply click and find it somewhere else. 
If you seek to charge above average prices for below average products, your customers will discover this, and let the world know. In a free market with plenty of information, it's very hard to succeed merely by loving the money your customers pay you.
Which is kinda why JusTaxi exists... we want to make sure people are getting true value for money in a world of symmetric buyer seller information. Just like Daniel Pink talks about. 
I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. 
As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
Your customers can tell.
So the question for JusTaxi is how are they doing? Are they truly loving our customers? 
And perhaps more importantly - who really are our customers in the first place. The taxi drivers, the taxi operators, the taxi firms or the people booking a taxi in Manchester

Monday, 27 January 2014

Treat different people differently... but how?

We are just doing some customer research at Justaxi - a mobile phone app which helps you get the best price taxi service in Manchester - and so this blog by Seth Godin is rather well timed.

He has a great point - but in a way - he doesn't have the answer.

His point is treat different people differently.

"Don't teach your students as if they are a monolithic population of learners. They learn differently, they have different goals, different skills, different backgrounds.

Don't sell to your customers as if they are a fungible commodity, a walking ATM waiting for you to punch. Six of one are not like half a dozen of the other. They tell themselves different stories, have different needs and demand something different from you.

Different voters, different donors, different employees--we have the choice to treat them as individuals. Not only do they need different things, but they offer differing amounts of value to you and to your project.

The moment your policy interferes with their uniqueness, the policy has cost you something.

We used to have no choice. There was only one set of data for the student body, one way to put things on the shelf of the local market, one opportunity to talk to the entire audience...

One of the biggest unfilled promises of the digital age is the opportunity to go beyond demographics and census data. Personalization wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees.

No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.

It's a no-brainer to treat the quarterback of the football team differently from the head of the chess club. We treat our bank's biggest investor with more care than someone who merely wants to trade in a bag of pennies. Instead of reserving this special treatment for a few outliers, though, we ought to consider what happens if we offer it to all of those we value.

The long tail of everything means that there's something for everyone--a blog to read, a charity to donate to, a skill to learn. When you send everyone the same email, demand everyone learn from the same lesson plan or try to sell everyone the same service, you've missed it.

A very long time ago, shoe salespeople realized that shoes that don't fit are difficult to sell, regardless of what you've got in stock. Today, the people you serve are coming to realize that like their shoe size, their needs are different, regardless of what your urgent agenda might be.

So.... what does this mean for an taxi comparison app like JusTaxi - in truth - I don't know. I know that it means that perhaps we aim for personalization but how we do that - is in the hands of the techies - which means.... we will have to ask nicely and tread softly.

Perhaps bringing in the Facebook and social login's will make a difference as the more we know about each customer the more we can personalise the offer. But how much can you personalize the best price on a taxi in Manchester?  

Monday, 13 January 2014

Born or made? Entreprenurs. Discuss.

After a rather turbulent Christmas and New Year. I have been left asking myself about employment vs. entrepreneurship. Whether you really can be an "intrapreneur" and in truth, whether I have a mental problem or something wrong with me. The reason being is that I have left my rather stable world of employment to work as a consultant for a start up once again. This despite knowing the risks involved. 

And you know what..... I couldn't be happier. Well I would be happier if my last employer and I can see eye to eye on the subject of some money still owed to me - rather a large amount as it happens. 

It is this disagreement again and the fact they didn't seem to see it as a problem that prompted my leaving, not the team I left, not the ideas that we had, not the speed of progress made, not the changing of the world or the changing of the seasons. 

Yet, something deep inside me puzzled me about my leaving, so it was with interest that I read the below about entrepreneurship, as it might just be that I don't have a mental problem, it might just be a gene inside me, a gene, called the e gene.  

Recent research by Amway has revealed that, to become a successful entrepreneur, you must be in possession of the 'e-gene', which is categorised by six different personality traits as identified by Chris Coleridge, an innovation researcher at the London School of Economics. And you see - I have several of them - if not all of them.... to an extent. 

The six traits of entrepreneurship are: 

Difficult background - left on a doorstep when I was two, taken into two care homes, adopted by a loving family (of a different race and religion)

Minority/disadvantaged group - originally rather poor - mixed race - luckly adopted see above.

Disability - mild dyslexia (yes I couldn't spell that without spell check - why is that word so silly anyway!  I also wear glasses (very strong ones) and I am a bit odd socially (great on stage but not in groups.)

Risk-lover and optimist - I would say the latter rather than the former, but looking back on it - not starting a career till 36 and always running my own businesses from 16 probably says "risk" 

Independence and social distinction - fiercely so  to the extent it has become a disability (see above) and what else motivates a man to write a blog like this :)

The need for achievement and power- again former rather than the latter. (See above see above)
However, an important distinction it that - power is something - I care not one jot for - and am a firm believer that power simply corrupts - the less of it in the hands of men the better (and I do mean men here not men as mankind.) The more power to the people rather than to man made bureaucracies (and again I mean man made not woman made.) 

Coleridge argues that a combination of these six traits can be identified in all "successful" entrepreneurs. Which brings up the subject of success which creates another points. As many / most entrepreneurs are failures for a long time, some argue that it is that ability to be a failure in the eyes of the world and still love what you do, still continue, still work at it and become successful that is another characteristic (and even a necessary part of the process.)

But isn't this the same of all artists and creators? When looking into the "Over night success stories" from musicians to comedians you often see the magic 10 years and the irony of them being called over night successes.  However, back to Coleridge's e-gene traits. According to the research, Richard Branson has four of the traits – disability, risk-lover and optimist, independence and social distinction, and need for achievement/power, whilst Anita Roddick, founder of The Body Shop, possesses three - difficult background, minority/disadvantaged group, and independence and social distinction.

"Having researched entrepreneurs' personalities and traits, most of the successful possess an effectual logic – an approach to solving a problem that starts not with the desired end but with the available means, limiting the risk of failure," he adds.

Which pretty much sums me up.

And for the record I have all six traits - which cannot be healthy. 

But not everyone agrees (which is good otherwise the world would be boring) as serial entrepreneur Jonathan Richards believes that an entrepreneurial mindset is the sum of all our experiences and it is not something that we are born with.

"An entrepreneur is created when an idea comes together with a person who is happy to balance creativity and management; understand, live with and manage risk; evangelise the idea in the face of negativity; and stay responsive and positive," he says.

However, if you see the six traits, less than half are you born with. 

Former Dragons' Den judge and founder of School for Startups Doug Richard also believes that nobody is ‘born’ an entrepreneur and that entrepreneurship can most definitely be taught.

But he would as he teaches it. And very well might I add. Sometimes with my help.

What Doug says is...

"If you give a group of people a violin, certain people will have a natural ability of course, but that becomes irrelevant if everybody is given a chance to learn and practice. We all need to do exactly that in whatever we choose to do professionally or otherwise. Nobody can claim to be born an entrepreneur, and nobody wakes up one day with a successful business and brand. Hard work, mistakes and a determined attitude combined with the right support at the right time are the not-so-magic formula."

After reading the Outliners book and others it would seem that 10,000 hours should do the trick and then everyone would be entrepreneurs. The problem with this thinking is that some personality types, many of whom I have met now as I have had a job, simply wouldn't want to ever become a entrepreneur.

Perhaps entrepreneurship it is like greatness. Some are born great, some make themselves great and some lucky ones through clever marketing and PR have greatness thrust upon them! :)

Either way it is with the spirit of an entrepreneur I create my consultancy contract for working with a geo location mobile software specialist start up called Justaxi.  They have a great technology, an eager investment team, some real pedigree in entrepreneurship on the board, a great culture and new team (lead by me) and an amazing £1 billion market to aim at.

I am going to do their marketing and business development, bringing in social and mobile, maybe even a bit of augmented reality, definitely some gamification for the app experience and loads of digital guerrilla marketing ... as a consultant at first.... but you never know I might let them employ me :) 

Wednesday, 23 October 2013

Our crystal palace and our fears and what that really means.

    
Here is a blog written by the legend Seth Godin and an email from the Store for Entrepreneurs  platform Appsumo - so nicely are they timed and joined together that I pop them both here.

Seth to start... With our crystal palace...  And AppSumo with an elegant answer to it all.

Emotive stuff.

Our crystal palace


Thanks to technology, (relative) peace and historic levels of prosperity, we've turned our culture into a crystal palace, a gleaming edifice that needs to be perfected and polished more than it is appreciated.

We waste our days whining over slight imperfections (the nuts in first class aren't warm, the subway isn't cool enough, the vaccine leaves a bump on our arm for two hours) instead of seeing the modern miracles all around us. That last thing that went horribly wrong, that ruined everything, that led to a spat or tears or reciminations--if you put it on a t-shirt and wore it in public, how would it feel? "My iPhone died in the middle of the 8th inning because my wife didn't charge it and I couldn't take a picture of the home run from our box seats!"

Worse, we're losing our ability to engage with situations that might not have outcomes shiny enough or risk-free enough to belong in the palace. By insulating ourselves from perceived risk, from people and places that might not like us, appreciate us or guarantee us a smooth ride, we spend our day in a prison we've built for ourself.

Shiny, but hardly nurturing.

So, we ban things from airplanes not because they are dangerous, but because they frighten us. We avoid writing, or sales calls, or inventing or performing or engaging not because we can't do it, but because it might not work. We don't interact with strange ideas, new cuisines or people who share different values because those interactions might make us uncomfortable...

Funny looking tomatoes, people who don't look like us, interactions where we might not get a yes...
Growth is messy and dangerous. Life is messy and dangerous.

When we insist on a guarantee, an ever-increasing standard in everything we measure and a Hollywood ending, we get none of those.

This wonderfully links into a great idea from Appsumo - of how to take this fear and overcome it  with a new iPhone App: called Failure Games.

This email is from Eric Fernandez 

The point of the app is gamify the learning experience through failing and humanising it as well as adding humour so we can get over it. With the app they challenge you to step out of your comfort zone and get what you want in life

This is Eric's rather wonderfully crafted email introducing the idea. Which I really hope works.
"Would you rather have the ability to fly or to become invisible? I was listening to NPR a few days ago when they asked this and it got me thinking ...

For me, instinctively, I’d choose invisibility. As an introvert, invisibility is the quiet and simple answer. I could find solitude whenever I wanted it. I could find out what’s in Area 51. I could sneak into Skywalker Ranch and be disappointed ahead of time in the next Star Wars movie.

It feels a bit unsavory, but it’s the easy answer for me. It’s the answer that lets me stay in the comfort of my private life.

Flight, however, seems like the answer of an adventurer. It’s the answer I wish I would give. It’s the answer that rattles around in my head when I hear stories of climbers who scale Mount Everest or see comedians standing in front of a thousand people with nothing but a microphone. It’s daunting, but it’s the answer that I imagine the people I admire most would give.

We all have an idea of who we are and who we want to be. Stepping out of our comfort zone and taking a risk is the first step towards our ideal versions of ourselves.

For me, it’s writing this email to hundreds of thousands of AppSumo subscribers. For you, maybe it’s cold-calling a client or validating your golden business idea.

Getting over that fear of failure is a hurdle some of us never even attempt to jump and that’s the reason we’ve developed a totally free app for iOS 7 devices called Failure Games.

It works like this. Every day, we’ll release a new challenge. The challenge could be as silly as telling a joke or as socially uncomfortable as asking a complete stranger to have lunch with you.

Some will be harder than others, but every challenge will be designed to get you more at ease with taking chances and with the possibility of failure.

 This is just one of the fun daily challenges. Think you can do it?

If you’re like me, you’ll be inspired by others who are successfully completing challenges and encouraged by your followers commenting on your pictures and videos. And with any luck, we’ll realize together that:

1. The fear of failure is never a good thing if it’s holding you back from what you want.

We get emails daily from people taking our "How To Make A $1,000 A Month Business" course thanking us for pushing them to believe in themselves and take a chance. Here’s just one of them:

Well just made under $1,500 in sales. I will hopefully receive the money on Monday 21st of October.

It's amazing how much fear stops you. I was fearful asking the guys and more so asking an already established guy to help me and more fearful again about whether or not my coaching skills are good enough.

    This is really insightful ... seems like it is just all about overcoming that fear.

    -Brian Halpin

2. When you do fail, you can learn a lot.

I know a guy that got fired from a very early position at Facebook. That period of failure was a defining moment for Chief Sumo and he can tell you better than anyone that he learned a lot about himself and the world of business from that moment.

3. Taking risks can be fun and lead to a more prosperous and full life.

I think this point is self-evident, but we all need to be reminded about it at times. Go on a spontaneous road trip or stay comfortable at home? One leads to excitement and new memories and the other is just like any other night."

The irony for myself is that... to download the app you need iOS7 - and I don't dare download it yet! ;)

I think this Failure Games App  (not my fear) is a great example of modern marketing - creating a social object through an app - of adding value and creating a talking point - doing something remarkable - all of which Seth would be proud!

Modern marketing really has changed - more than perhaps people realise. But it has also in a strange way come full circle over a decade - whereas before you wanted people to come together to be part of  your sponsored event in the real world (like we did with guerrilla marketing with Spearfish) now clever brands and ideas created digital realities and events i.e. apps and games and moments - so people can share them and talk about it all.

Perhaps in the end of differences are just the channels of experience. It's all just #greatmarketing.


(ED ADDED 27/10/2013 To make my life complete Seth Godin apparently just blogged about this as well)

    

Wednesday, 31 July 2013

Today it was really interesting to read something about branding. Which made me think...

I used to do workshops on branding. And our branding back here at The Apprentice Academy is starting to get standardized - something I have been gently implementing for a couple of months.  The change is coming... we will get there. 

So today it was really interesting to read something about branding. Which made me think...

From the Linchpin Academy (like the name...) 

There is an  edited down a brilliant video that talks about BRAND.  

You will find the video here.

It is really well worth a watch. 

This video talks about lots of global brands which obviously have taken a colossal amount of money, time and effort to build the brand equity to where it is now.   

Couple of keys things to take away from the video were:
  • Brand is an expectation you set and it's not something you own! 
  • Expectation is set through a prospect's experience.
  • Declaration of a promise or value is nothing more than words.  (saying you deliver great customer service isn't the same as experiencing great customer service)
  • You have to pay to build a brand. You either pay with money or time. There are no shortcuts.
All the above is soooo true. 

Your customer MUST experience something which aligns with your story and your brand promise for it to become something they will tell people about. 

And you only have three things in life - money. time and energy. There are no shortcuts - what you pay with one you save with the other. 

There are no shortcuts to establishing a brand especially when you are in an established industry like we are at The Apprentice Academy. 

Apprenticeships are as old as the hills. But new modern apprenticeships like our digital and social media apprenticeships are brand new. But they do not make a brand. They start it.

Monday, 29 July 2013

This is completely taken from the legend who is Richard Branson...Taking on Giants

What does an upstart need to take on a giant and win? 
 
Richard Branson just blogged about this - and the man is a legend - so I add it here to remember it. 
www.theapprenticeacademy.co.uk
 
What RB says about taking on the giants is really something that we here at The Apprentice Academy really have to listen too.  As our plan is to help as many young people in Manchester as possible, get into work, through our clients / employers in Manchester recruiting Apprentices. However, in doing so we will be disturbing some really BIG giants in the process i.e. universities and schools amongst others.
 
What RB says about what you need to take on the BIG boys... 
 
 "Nothing but bravery, good people and a great idea. If you have a brilliant team around you, are determined to make it work and develop a concept that will genuinely have a positive impact upon people’s lives, then nothing can stop you.

I loved Luke Johnson’s recent FT article about cutting titans down to size. He contested a Wall Street Journal piece suggesting that new entrepreneurs don’t have the animal spirit to succeed: “Ingenuity and ambition are all that the pioneer needs to take on established businesses.” He also questioned the assumption that large corporations make it tough for new companies to get a foothold.

Big, stale industries that are set in their ways are ripe for disruption. The well-known players will have got used to succeeding without reinventing or innovation. A superb new idea with superior customer service, marketed in a refreshing way, will be able to cut through the competition. As Luke puts it: “The tendency towards consolidation creates opportunities for innovative newcomers.”

Established companies may not take notice of you at first, but that can be an advantage for the newcomer. When we started Virgin Records nobody had any idea who we were. Soon the major labels were wondering where this indie had come from and why the coolest bands were signing for us rather than them.

Banking is a good example of this, with Virgin Money among those challenging the established giants by offering better products and services. Innovations such as our Lounges are also convincing people to change their banking habits and try something new. In aviation, Virgin Atlantic, Virgin Australia and now Virgin America have been taking on the big boys for years.

New entrepreneurs do need a lot of support though. We offer assistance through schemes such as the Branson Centres of Entrepreneurship, Virgin Media Pioneers, Start-Up Loans and Virgin Academy. Finding the right support structure, mentors and training can be a huge help. Though of course, nothing beats just getting out there and giving it a go.

Whatever the sector, there are opportunities just waiting to be seized. The established giants can’t stop you – in fact, the only one who can hold you back is yourself."

By . Founder of Virgin Group

Thursday, 4 July 2013

What are 2 key factors driving the social web in 2013?

Many moons ago i said that there would be three things pushing social along.

1. Being mobile. Hmm - yep that one was spot on.

2. Being photos - I think Instagram and the numbers behind vine etc tells that story.

3. Being location - this is yet to come.



According to a GlobalWebIndex study it is:
  1. Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
  2. Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.
These 2 key factors are keeping the social web bubbling along. So maybe the reason your grandparents aren’t turning up to that dinner party is that they have now discovered Facebook and Twitter!
So let’s look at some of the facts, figures and statistics for the major social networks.

Facebook
Facebook continues to grow and work out how to make money from its ads and mobile users.
Here are the latest facts and figures from its earnings call for the first quarter of 2013
  • Daily active users have reached 665 million
  • Monthly active users have passed 1.1 billion for the first time
  • 751 million mobile users access Facebook every month
  • Mobile only active users total 189 million
  • Mobile now generates 30% of its ad revenue up from 23% at the end of 2012

Twitter
Twitter is the fastest growing social network in the world by active users according to a GlobalWebIndex Study.
So how does that translate into hard numbers?
  • 44% growth from  June 2012 to March 2013
  • 288 million monthly active users
  • That means that 21% of the world’s internet population are using Twitter every month
  • Over 500 million registered accounts
  • Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%

YouTube
When you wanted to watch a video it used to be VCR, then it became a  DVD player, then we moved onto cable networks and now it is YouTube.
These numbers from YouTube’s own blog put some perspective on it penetration into our culture and time.
  • 1 billion unique monthly visitors
  • 6 billion hours of videos are watched every month
  • This means that 50% more hours of video are watched in March 2013 compared to last August when it was 4 billion hours a month and last May when it was 3 billion.
  • YouTube reaches more U.S. adults ages 18-34 than any cable network

Google+
Google+ is making an impact on the social media universe and is now the second largest social network.
What are some of the numbers on Google’s social network built to protect it from Facebook’s growth and data capture to ensure it remains relevant?
It is Google’s social layer that enhances it’s other online assets.
  • 359 million monthly active users according to a GlobalWebIndex study
  • Its active users base grew by 33% from June 2012 through to March 2013

LinkedIn
The largest professional business network on the planet continues to grow but not at the pace of Twitter or Google+
Here are some numbers from Visual.ly.
  • Over 200 million users
  • 2 new users join it every second
  • 64% of users are outside the USA
 All of this is great stuff. 

But what really now interests me is WHO - not what - but WHO - who is going to do all this clever social things for companies? 

I truly believe that one way is to arm the next generation with training, with real know how, with business needed skills so we can all join this social revolution :) 

Which is why I started working with The Apprentice Academy - as they, like me, know that training young people to be apprentices - in established companies will be better way forward for the economy in the UK, than a couple of new companies starting up.