In my marketing training courses, I laugh about how bad the 7 P's of marketing are.
They maybe a teaching aid - but not a great learning aid - and add very little to real marketing on the ground.
But....
Here are 7 P's I can believe in from James Caan who's start up loans company got
Great Marketing Works to do a social media training workshop for their clients the other week.
Small world... the great 7 P's for starting your own business.... I wonder which ones we have at
Justaxi - Manchester's taxi comparison app?
The full article is here...
Perseverance
No one is going to become a
millionaire overnight and there are plenty of entrepreneurs, including
myself, who have suffered failures. If you fail the first time around
then don’t just give up. Pick yourself up, dust yourself down and then
start all over again. I believe you never stop learning and growing and
even the low points have been important to my development.
Patience
Every
journey has to start somewhere and businesses have to be nurtured and
developed. It takes time and effort to build up a successful company and
you should not expect to make huge profits immediately. The main thing
you should be focusing on is getting a stable foothold in the market and
making people aware of your brand. All the best companies take time to
develop and you need to understand that Rome was not built in a day.
Positivity
There
is a very thin line between confidence and arrogance but everyone who
is successful in life has to have their fair share of self-belief.
Business is about making people have confidence and belief in you and
the service or product you are offering. If you do not believe in
yourself then how are you going to get other people to believe in what
you are doing?
Prudence
I have
always been a big believer in keeping overheads to a minimum. Of course,
being successful in business comes with its rewards but in the early
days you should put as much back into the business as you can. When
those payments first start coming in don’t fall into the trap of
splashing out on expensive items that are not necessary; concentrate on
the basics. The first rule of business is always to keep a close on eye
on profit margins so you can build a company that is going to survive if
and when the hard times come along.
Panache
Obviously,
you don’t want to be the kind of person who stands out in the crowd for
all the wrong reasons but there is no harm in having a bit of style and
panache. Business is all about selling yourself as much as anything and
I believe even in the business world, people like someone who has a bit
of character and a certain sense of style.
Perceptiveness
If
you understand what makes other people tick then it can be a great help
when it comes to sealing that all important deal or landing a new piece
of business. Making a successful pitch or presentation is all about
being able to understand exactly what your client wants and then being
able to deliver on your promises.
Passion
The
most important quality of all. You should wake up every day raring to
get out there and do business. It’s tough but it should never feel like a
chore and you should have absolute belief in your ability and your
business. If you want to be the best at anything then you have to really
care and even make some personal sacrifices along the way. If you're
not prepared to dedicate yourself to the business it then there is no
point in setting up on your own.
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Ok we have 5 of them.... I would like us to be a bit more perceptive and passionate. As I truly believe that with the right customer feedback, the right branding and marketing and the right app experience we can create some new and amazing for taxi rides not just in Manchester but in the world. So it's not just about
getting the best taxi prices in Manchester but something else.
An app that could really help people too i.e be safer and be happier. Both more important that money saving, don't you think?
What do you think?
