Happy 4th of July. Happy #indepenceday to you - whatever it means to you. For me it means....

Today is a great day - it's Independence Day in America.

It's also my last full official day for Justaxi - Manchester's taxi comparison and booking app. 

It's been a great time and an amazing experience, which has taught me a great deal. 

I truly appreciate everything that in just six months this start up has taught me about marketing, about myself and about the wider world around us. 

So it is with this thinking I am going to do something to use my skills in marketing and start my own company, which will  specialise in mobile games and tackle some big ideas for society whilst doing so.  

The plan is to make games which help people become better people. Whatever that means. 

Mia as Elsa in nursery. 

Anyhoo - as I was listening to the words from a song from Frozen this morning (and singing along with my daughter Mia) I realised three things: 

1. Mia is the inspiration for the company / new start. 

As I want her to be great and learn through games. 

And I want her to learn to be independent as well. 

2. Mia is already great. 

She is already becoming a character. 

And I want her relationship with games and technology to be a positive one.... 

Not one which will make her sick or overweight. 

3. That the Frozen sound track rocked. 

And that this song was great too. 

Here are the words to part of it :) 


"It's funny how some distance,


Makes everything seem small.


And the fears that once controlled me, can't get to me at all


It's time to see what I can do,


To test the limits and break through.


No right, no wrong, no rules for me.


I'm free!"

(Listen to the rest here - go on you want to) 


Kinda sums up me for today. So Happy Independence Day to you... 

Whatever it means to you. 

To me it means quite a lot this year.