Here are 7 P's I can believe in from James Caan from Start up Loans

In my marketing training courses, I laugh about how bad the 7 P's of marketing are.

They maybe a teaching aid - but not a great learning aid - and add very little to real marketing on the ground.

But.... Here are 7 P's I can believe in from James Caan who's start up loans company got Great Marketing Works to do a social media training workshop for their clients the other week.

Small world... the great 7 P's for starting your own business.... I wonder which ones we have at Justaxi - Manchester's taxi comparison app?

The full article is here... 

Perseverance

No one is going to become a millionaire overnight and there are plenty of entrepreneurs, including myself, who have suffered failures. If you fail the first time around then don’t just give up. Pick yourself up, dust yourself down and then start all over again. I believe you never stop learning and growing and even the low points have been important to my development.


Patience

Every journey has to start somewhere and businesses have to be nurtured and developed. It takes time and effort to build up a successful company and you should not expect to make huge profits immediately. The main thing you should be focusing on is getting a stable foothold in the market and making people aware of your brand. All the best companies take time to develop and you need to understand that Rome was not built in a day.


Positivity

There is a very thin line between confidence and arrogance but everyone who is successful in life has to have their fair share of self-belief. Business is about making people have confidence and belief in you and the service or product you are offering. If you do not believe in yourself then how are you going to get other people to believe in what you are doing?


Prudence

I have always been a big believer in keeping overheads to a minimum. Of course, being successful in business comes with its rewards but in the early days you should put as much back into the business as you can. When those payments first start coming in don’t fall into the trap of splashing out on expensive items that are not necessary; concentrate on the basics. The first rule of business is always to keep a close on eye on profit margins so you can build a company that is going to survive if and when the hard times come along.


Panache

Obviously, you don’t want to be the kind of person who stands out in the crowd for all the wrong reasons but there is no harm in having a bit of style and panache. Business is all about selling yourself as much as anything and I believe even in the business world, people like someone who has a bit of character and a certain sense of style.


Perceptiveness

If you understand what makes other people tick then it can be a great help when it comes to sealing that all important deal or landing a new piece of business. Making a successful pitch or presentation is all about being able to understand exactly what your client wants and then being able to deliver on your promises.


Passion

The most important quality of all. You should wake up every day raring to get out there and do business. It’s tough but it should never feel like a chore and you should have absolute belief in your ability and your business. If you want to be the best at anything then you have to really care and even make some personal sacrifices along the way. If you're not prepared to dedicate yourself to the business it then there is no point in setting up on your own.

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Ok we have 5 of them.... I would like us to be a bit more perceptive and passionate. As I truly believe that with the right customer feedback, the right branding and marketing and the right app experience we can create some new and amazing for taxi rides not just in Manchester but in the world. So it's not just about getting the best taxi prices in Manchester but something else.

An app that could really help people too i.e be safer and be happier. Both more important that money saving, don't you think?  What do you think?