When you focus on what’s being removed, it’s easier to understand the revolution

This mini blog by seth godin - is so wonderfully wise that I pop it hear to remind myself.

When you focus on what’s being removed, it’s easier to understand the revolution

We remove shelf space as a limiting factor in books.

We remove the cost of polycarbonate as a cost factor in CDs.

We remove paper as an expense in magazines.

We remove the number of channels as a limiter in the broadcast of TV.

These are not small changes. These are revolutionary shifts in what’s scarce and what’s not.

If you are still organized around them, you will fail. If you embrace their removal, you’ve got a chance.

Which is why we at Massmob - are going to create a market place for mini mobile games which removes the marketing company!

Unlucky, Great Marketing Works - you just got disrupted!