I just returned from SAScon. And met with some very cool and clever people (and some fools too)
The below are comments from a former rather than latter i.e. a clever person - called Barry Adams who is the senior internet marketer for search at Pierce Communications in Belfast.
When he’s not helping his clients achieve online world domination, he writes blogs for State of Search and Search News Central as well as the occassional rant on his own blog www.BarryAdams.co.uk
Here are his SAScon Six…
Don’t follow hypes
Whenever you read about the latest app, new social website, or exciting new technology to hit the internet, always put things in perspective before you eagerly jump on the bandwagon.
Put your client first
The first thing you should be contemplating whenever you want to use a new channel or tactic is ‘what’s in it for the client’? Never do something just for the sake of doing it, even if it’s the hip & trendy thing to do.
Distrust industry ‘thought leaders’
The people who are most famous in any industry – especially SEO and social – are usually the ones that have a vested interest in being and staying famous. That means they usually have something to sell. Keep their commercial interests in mind whenever you read expert advice, and you’ll soon be able to spot the gaps in their logic.
Try stuff out
Don’t just use tried & tested methods. Don’t stick to ‘best practices’ because someone else told you to. Try stuff out – preferably on test sites rather than client properties – and see for yourself what works and what doesn’t.
Break the mould
Following the rules religiously is rarely the most effective method for achieving success. The biggest winners are those that are willing to do things differently.
Get drunk
Or, more specifically, get industry veterans drunk. Catch them at a post-conference social event and buy them a few beers. Chances are they’ll share interesting tidbits with you that would otherwise never be shared. ;)
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