Nine lessons in leadership from Xenophon’s Cyrus the Great:

Am writing a series of ideas for people at NACUE about marketing and how marketing is important inside societies as well as externally.

And so it got me thinking to something from many years ago - ancient leaders and team builders (who didnt have the internet) and what did they do.

Well it seems they did rather a lot. And they didn't have to be Machiavellian to do it.

Behold: Cyrus the Great, the man that historians call “the most amiable of conquerors,” and the first king to found “his empire on generosity” instead of violence and tyranny. Consider Cyrus the antithesis to Machiavelli’s ideal Prince. The author, himself the opposite of Machiavelli, was Xenophon, a student of Socrates.

Nine lessons in leadership from Xenophon’s Cyrus the Great:



Be Self-Reliant


“Never be slow in replenishing your supplies. You’ll always bee on better terms with your allies if you can secure your own provisions…Give them all they need and your troops will follow you to the end of the earth.”

Be Generous


“Success always calls for greater generosity–though most people, lost in the darkness of their own egos, treat it as an occasion for greater greed. Collecting boot [is] not an end itself, but only a means for building [an] empire. Riches would be of little use to us now–except as a means of winning new friends.”

Be Brief


“Brevity is the soul of command. Too much talking suggests desperation on the part of the leader. Speak shortly, decisively and to the point–and couch your desires in such natural logic that no one can raise objections. Then move on.”

Be a Force for Good


“Whenever you can, act as a liberator. Freedom, dignity, wealth–these three together constitute the greatest happiness of humanity. If you bequeath all three to your people, their love for you will never die.”

Be in Control


[After punishing some renegade commanders] “Here again, I would demonstrate the truth that, in my army, discipline always brings rewards.”

Be Fun


“When I became rich, I realized that no kindness between man and man comes more naturally than sharing food and drink, especially food and drink of the ambrosial excellence that I could now provide. Accordingly, I arranged that my table be spread everyday for many invitees, all of whom would dine on the same excellent food as myself. After my guests and I were finished, I would send out any extra food to my absent friends, in token of my esteem.”


Be Loyal


[When asked how he planned to dress for a celebration] “If I can only do well by my friends, I’ll look glorious enough in whatever clothes I wear.”


Be an Example


“In my experience, men who respond to good fortune with modesty and kindness are harder to find than those who face adversity with courage.”


Be Courteous and Kind


“There is a deep–and usually frustrated–desire in the heart of everyone to act with benevolence rather than selfishness, and one fine instance of generosity can inspire dozens more. Thus I established a stately court where all my friends showed respect to each other and cultivated courtesy until it bloomed into perfect harmony.”

Well worth thinking about as greatmarketing can only take you so far - sometimes you need to have solid foundations too.