Doug Richard on his school for startups talks about the 10 business questions.
It's a great way to think about your start up and I heartly recommend (if you can) go on one of his courses.
So I wondered today - how well would EnterMobile - our new idea to bring gamifaction to the nation with low cost brandable mobile games - would stack up against the 10.
1. The Proposition: What do we do that people need or want?
- we provide a fun way for brands to get mobile numbers
2. The Customer and the Market: Who are they?
- bars, resturants, clubs, sports organisations - anyone in high passion / high dwell time sectors.
3. The Channel: How do we reach them?
- at the moment it has been word of mouth and online - we plan to create an app that will be a lost leader as well into the market place.
4. The Pricing Model: How much is it worth?
- we are still working this one out
5. What relationship do they want to have with you?
- a hands off one - our product is a self service platform for some of the options
6. The Partner: Who is our key partner?
- a series of developers from Project Massmob (another start up idea of ours)
7. The Competition: Who are we up against?
- inside the industry: mobile phone games, mobile app developers, mobile companies.
- outside the industry: anything that people do when bored rather than play games.
8. What do we have in common?
- we all love mobile
9. The Asset: What is our key asset?
- the behind the scenes IP of our self service platform and the route to market
10. The Competency: What must we be good at?
- developing games, developing back end, and marketing to our niche (which we are...)
I am hoping that be the time the Window of Opportunity events come along (Doug's heavy hitting and Free events providing a fresh perspective on raising and investing money) we will be ready with the number 4.
Which is kinda key. And what we will be working on next week.
Some more information about the investor events. Windows of Opportunity.What is it all about?
It is well known that banks aren’t lending; equity is scarce; and traditional investment returns can often be poor. Our aim is to demonstrate that there is another way…
Windows of Opportunity is a series of FREE events to inform entrepreneurs, businesses and investors about the new types of money and new investment opportunities that exist today.
Who is it for?
The overarching goal is to make sense of the range of investment and funding options for potential or existing investors and entrepreneurs or young businesses.
Entrepreneurs
Startups
Businesses
New Investors
Established Investors
Angel Investors
So if you are an entrepreneur, a startup, a new or an established investor you can’t afford not to know about this and attend one of these FREE Events!
http://www.schoolforstartups.co.uk/woo/
Who says I don't do anything for you :)
And could you therefore do something for me? And check out EnterMobile - all about creating branded mobile games for people - and give me your thoughts on it - and heck maybe even go social on it too and tell you peeps :)
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