Apols I have been away. So I missed the party but where is Linkedin 11 years on from it's birthday on May 5th...

Many moons ago I wondered whether I should specialise in Linkedin Marketing - as I had done so for a few clients rather successfully, and I really needed a niche. 

A couple of years on - perhaps I should have done it with Mark Williams (the self proclaimed Mr LinkedIn) but no regrets as I decided on Twitter and mobile instead. 

However, LinkedIn, is posting some very impressive numbers after starting 11 years ago on May 5th, 2003 - some 11 years ago. 

1. It has now passed 300 million users
2. There are now over 1 billion LinkedIn endorsements
3. 41% of LinkedIn visits are now via mobile
4. LinkedIn has 5,000 employees
5. 2.1 million LinkedIn groups
6. Average time a user spends a month on LinkedIn is 17 minutes
7. Worth an estimated $7.5 billion
8. The top 5 countries by user numbers are. USA (93 million), India (24 million), Brazil (16 million), UK (14 million) and Canada with 9 million.
9. The top 3 fastest growing countries are Turkey, Colombia and Indonesia
10. The most likely demographic profile is Male, Asian, 45-54 years, Earns $150,000+, No kids and has a Grad school education

Know I don't know what the above all means but I do know that it means that I am buying more linkedin shares today - thanks to etoro. 

As a couple of factors jump out at me - not the number of endorsements (of which I am very happy to say I have quite a few) but more numbers 3, 9 and 10. As these are the growing areas of the world. 

If Linkedin cracks mobile and the BRIC like areas of the world - and goes multi lingual and become  a publishing platforms for everyone to use in B2B - then they really will become THE place to go to. Perhaps Mark was right after all. Let's hope I am right about Twitter.