Tuesday 6 August 2013

£10,000 prize for the best growth idea! @lawrencelnt is giving it away - to that I say fair play!

Now here is a man who is putting his money where his mouth is...and probably getting some great PR because of it - so it qualifies as #greatmarketing too. 

Lawrence Tomlinson, Serial Entrepreneur in Residence at the Department for Business, Innovation and Skills, is giving away his £10,000 salary to whomever submits the best growth idea.

So do you have a good idea to boost growth in the UK? If your idea is the best you’ll win £10,000!
If so then Lawrence wants to hear your innovative ideas, big or small, on what practical steps the government could take to generate growth.
In return, alongside the £10,000 prize, you will receive mentoring from Lawrence on your own business aspirations. Lawrence will then bring your idea to the attention of Business Secretary Vince Cable.
The competition will run until the end of Global Entrepreneurship Week when the winner will be announced on Friday 22 November 2013
Follow Lawrence on Twitter: @lawrencelnt
Fair play to Lawrence is all I can say - someone putting up the prize money for a great idea - very very Richard Branson. 
 Not only is this great to get PR but it shows his own brand values in a very positive light, it does the opposite to what most people in the public sector are doing, and pretty much means that he will be a legend for BIS. 
All together what great marketing should be about. Something remarkable, something that has integrity, something that over delivers and something that makes people change their thoughts on something. Fair play to BIS is all I can say - it's about time they employed some people with some skills in entrepreneurship. 
Can your business say the same thing? Are you willing to take risks? Even personal ones? Would your employees put their wages on the line? Would you let them? 
It's an interesting world we are living in. I don't think that EnterMobile (brandable mobile games) would qualify to enter the competition but you never know.

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