Thursday 23 February 2012

So what do you say on Linkedin? Some interesting facts...

LinkedIn, the world's largest professional network with more than 135 million members worldwide, today released the most overused words and phrases in members’ LinkedIn Profiles for 2011. Some of which I simply love (and some I am sure I use... should I say used to use from tomorrow...!)

The number one most overused buzzword in LinkedIn Profiles, (the place where members’ list their professional skills and achievements), both globally and in the UK was ‘creative’. Here is LinkedIn’s 2011 list of the top 10 terms that are overused by professionals in the UK:

1. Creative
2. Track record
3. Motivated
4. Effective
5. Extensive experience
6. Wide range
7. Innovative
8. Communication skills
9. Dynamic
10. Problem solving

"Banish the buzzword from your LinkedIn profile," says Katie Ledger author of "And what do you do? 10 steps to creating a Portfolio Career". “Competition for opportunities can be fierce and employers are now looking more closely for substance plus style. Use simple language to highlight projects you have lead. Experience has also never been more important. Give specific examples, results and if possible, personal testimonials. Remember to think like a freelancer and really sell your unique professional accomplishments and experiences, even if you are applying for a salaried job".

In LinkedIn’s 2010 study, buzzwords like “motivated,” “extensive experience,” and “innovative” topped the list as the most overused buzzwords. Since LinkedIn’s global membership has grown from 85 million to more than 135 million members since the 2010 buzzwords analysis, that list has changed. Here are the 2011 number one buzzwords for countries that LinkedIn fielded the study in:

• Creative: Australia, Canada, Germany, the Netherlands, the UK and the US • Multinational: Brazil
• Dynamic: France
• Effective: India
• Problem solving: Italy
• Motivated: Ireland
• Managerial: Spain
• Track record: Singapore

Some wonderful cultural differences here - again proving that we may all be human, but we are altogetherly different when it comes to social moments of sameness :)

Also worth thinking about for great marketing too.

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