Some times I am proud of social media and Manchester.

Manchester the home of revolutions.

With The 'I Love MCR' campaign of Summer 2011 that was mainly won in the trenches of social media after the horrors of the real world riots.

It achieved:

22,000 Facebook fans;

£750,000 worth of media coverage;

350 supporting organisations;

1.8 million Facebook post views;

33,000 active Facebook users;

46,000 Tweets using #ILoveMCR; and national trending on Twitter worth £74,000.

£9,000 raised for charity; from campaign concept to launch in 12 hours.

This proves what can be done with social media and social causes, aimed at the right demographics using the right tools and the right intention.

But the question I have is...... #greatmarketing - yes. But what's next?

Surely something on mobile?