An exclusive
Newsbeat
poll of 1,015 British teenagers, put together by Comres, indicates that
a quarter feel happier online than they do in real life. Is this
worrying or just a sign of the times?
This, and a series of other questions, was the posed to me by
Darren Adam from Radio Scotland a couple of minutes ago on a live phone in show.
What amazed me from the phone in show was that people were wondering whether the internet was really worth having!
Now
remember this is Scotland, just a little north of us all in England,
this is not India, a million miles away. The reason I give this
comparison is not to shock, or be naughty, but as it is topical, as
Internet.org is right now launching a contest to
convince Indian farmers, migrant workers, women, and students why the
Internet is valuable. The same could be done, it would seem for parts of
Scotland.
Money To Get People Online:
This
Innovation Challenge
rather famously back by Facebook will award $250,000 prizes to the best
app, website, or service that makes the Internet relevant to each of
the four different demographic populations of India stated above.
As Techcrunch reports:
“The contest from Facebook-backed Internet accessibility partnership Internet.org could
help millions of people recognize the value of the Internet, pursue
access, and gain knowledge and opportunities that can help them get
better jobs and improve their lives. That could in turn help
Internet.org’s flagship sponsor Facebook gain new users that it can
connect to the world.”
Now whether Facebook’s motives are
pure (i.e. not just for profit) in wanting to connect such people i.e.
the developing nations being Facebook’s main growth area, coupled with
mobile growth, you cannot argue that they see the point in being
connecting to the internet.
But Should We Be Happier Online?
Personally,
I feel online is a double edged sword – which through things like
Meetup and social media can bring people together. In fact, from the
study -
a third of 15 to 18-year-olds in the UK have met someone in person they originally met through social media.
Which
has to be a win for social media and mental health but the other side
of this is the potential to be addicted to social media and to miss out
on the real world outside. As the survey also indicated:
- 25% of teenagers admitted they were addicted to social media but 62% thought their friends were instead
- 25% wished they could give up social media
- 13% said their online friends knew them better than their real-life friends
- 51% of the respondents said they felt it important to check a notification as soon as it came through.
A lot of these stats are worrying and probably affect a person’s happiness, again something that I know personally.
However all the doom and gloom of the phone in show and the questions surrounding it really missed the point. The internet is a tool, nothing more; it is an amazing tool which gives us so much potentially. However, it is how we use it.
More and more reports are coming out how Facebook really can make us happier.
But… Facebook is not the only internet. Do we really need to watch more cat videos? Or do workers in India for that matter.
Have you say…
And in case, all these newsbeat facts has got you down, here are 5 Ways To Add Some Happy To Your Online Social Life
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About Internet.org
This is a Facebook partnership with Samsung, Ericsson, MediaTek, Nokia, Opera and Qualcomm named
Internet.org, aimed at bringing affordable Internet access to the 5 billion people without it.
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About the Author:
Dan
is a Digital Marketing Trainer, Speaker and Consultant specializing in
Digital, Social and Mobile technologies to help businesses, especially
digitally focused businesses, make more money.Dan
aligns his passions for marketing and teaching, by being a keynote
speaker / business trainer in events around the country for household
names like O2 / Telefonica.Dan
has over 17 years in all round marketing, specialising in Guerrilla
Marketing Tactics,12 in B2C marketing, 10 in B2B marketing, 7 years in
Digital and 5 years in Social and Mobile Marketing.
Hear him tweet about marketing
@ukmarketinghelp